Dean Longstaff is a high-performing sports industry sales executive with nearly 30 years of experience driving multi-million-dollar revenue growth, brand acquisitions, and strategic institutional partnerships.

Possessing an accounting background from the British Columbia Institute of Technology and extensive sports coaching leadership, Dean previously co-built Big Kahuna Sport Co. into a $55M+ industry powerhouse by recruiting high-impact sales teams and executing institutional supply contracts with major universities, high schools, and Provincial Sport Organizations.

Dean's deep-rooted network across North American athletic programs, combined with proven success negotiating exclusive partner deals with top global brands like Under Armour, uniquely positions BioGuardX to rapidly gain institutional market penetration and establish strategic distribution channels.